On “Reborn Rich,” Song Joong Ki Covertly Participates In A Conflict Between Chaebols
Get ready for a tense encounter between nemeses on the next episode of “Reborn Rich”!
“Reborn Rich” is a new JTBC fantasy drama starring Song Joong Ki as Yoon Hyun Woo, a loyal secretary to a chaebol family. When he dies after being framed for embezzlement by the very family that he had faithfully served, he is reborn as the family’s youngest son Jin Do Joon, and he plots to take over the company in order to exact revenge.
Previously on “Reborn Rich,” Yoon Hyun Woo—now living as the young Jin Do Joon (played by Kim Kang Hoon)—successfully used his knowledge of the future to win the favor of his powerful grandfather Jin Yang Chul (Lee Sung Min). However, the third episode of the drama ended with a plot twist: despite having made his way into his grandfather’s good graces, it came to light that Jin Do Joon had been the one responsible for getting Power Shares’ Oh Se Hyun to outbid Soonyang Group for Hando Steel.
In newly released stills from the drama’s upcoming episode, the Soonyang family enjoys a day out at the race track, with Jin Do Joon observing everything from the sidelines. However, their blissful family gathering faces an unexpected interruption in the form of Jin Yang Chul’s arch-enemy Joo Young Il (Lee Byung Joon), the head of Soonyang’s ultimate rival Daeyoung Group.
After accidentally running into each other at the track, the two powerful men face off in a tense confrontation where they angrily stare one another down. As Jin Yang Chul and Joo Young Il are in the midst of a fierce battle for the ownership of Hando Steel, sparks fly as the heads of the two conglomerates refuse to back down while glaring daggers at each other.
By secretly getting involved in the bidding war between the two companies, Jin Do Joon has managed to deliver a critical blow to both men’s egos in a single stroke. With Jin Yang Chul refusing to give up on Hando Steel, it remains to be seen what effect this unexpected encounter at the race track will have on their battle—and what Jin Do Joon’s next move will be.
The producers of “Reborn Rich” teased, “Jin Do Joon’s secret participation in the war while hiding behind the mask of Power Shares ended up hurting the pride of both Soonyang and Daeyoung at once.”
They went, “In Episode 4, Jin Yang Chul and his children, who have inherited all of his greed and ambition, will struggle to prove themselves. It will be the episode that signals the true beginning of the succession battle.”
The fourth episode of “Reborn Rich” will air on November 25 at 10:30 p.m. KST.